The auto rental industry is a multibillion dollar sector of the US economy. The US segment of the industry averages about. million in income a yr. Today there are around. million rental vehicles that service the US part of the market. In addition there are many rental agencies besides the industry leaders that subdivide the whole earnings namely Dollars Thrifty Budget and Vanguard. Unlike other mature service industries the rental car industry is extremely consolidated which naturally puts potential new comers at a costdisadvantage since they face high input costs with reduced probability of financial systems of scale. Moreover almost all of the money is produced by a few organizations including Business Hertz and Avis. Pertaining to the fiscal year of Enterprise produced. billion in total revenue. Hertz came up in second position with about. billion and Avis sur la question with. in revenue.
Level of Integration
The car hire industry faces a completely different environment than it did five years in the past. According to Business Travelling News vehicles are being rented until they have accumulated to miles until they are relegated to the used car industry whereas the turnaround usage was going to kilometers five years ago. As a result of slow industry growth and narrow profit margin you cannot find any imminent threat to in reverse integration within the industry. In fact among the industry players only Hertz is vertically integrated through Ford.
Scope of Competition
There are many factors that form the competitive landscape of the car rental industry. Competition comes from two main options throughout the chain. In the vacation consumers end of the spectrum competition is fierce not only because the market is saturated and well safeguarded by industry leader Venture but rivals operate at an expense disadvantage along with smaller market stocks since Enterprise has proven a network of retailers over percent the leisure segment. On the company segment on the other hand competition is very strong at the air-ports since that segment is under tight supervision by Hertz. Because the industry underwent a massive economical downfall in recent years it has upgraded the size of competition within almost all of the companies that survived. Competitively speaking the rental car industry is a warzone since several local rental agencies including Enterprise Hertz and Avis among the list of major players engage in a struggle of the fittest.
Over the past five years most businesses have been working towards boosting their fleet sizes and increasing the level of profitability. Enterprise the company with the major car in the US has added vehicles to it is fleet since which help increase its quantity of facilities to at the air-ports. Hertz on the other hand has added vehicles and broadened its international occurrence in counties as opposed to in. Moreover Avis has increased their fleet from in to despite recent economical adversities. Over the years following an economical downturn although additional through the industry were attempting Enterprise among the industry leaders had been growing steadily. For example twelve-monthly sales reached. in. in. in and. billion in which translated into a growth rate of. percent a year for the past four years. As the industry has began to regain its a foot-hold in the sector as overall sales grew from. billion to. billion in. According to industry experts the better days of the car hire industry have yet to come. More than the course of the next a long period the industry is anticipated to experience sped up growth valued at. billion dollars each year following which equates to a CAGR of. increase in the period.
Over the past few years the car rental industry has made a great deal of progress to facilitate it distribution processes. Today there are approximately rental locations yielding about. million leasing cars in america. Because of the increasingly abundant volume of car rental locations in the US strategic and tactical approaches are used into account in order to insure proper circulation throughout the industry. Division takes place within two interrelated segments. Within the business market the cars are distributed to airports and hotel surroundings. On the leisure segment on the other hand cars are distributed to agency held facilities that are easily located within most major roads and locations.